Kickoff Intake Form

01

Batch Scope

Concepts to present A concept is the vehicle used to deliver the business objective — e.g. street interview, talking head, skit, sitting in a car.

Variants per concept A variant is the specific angle or product benefit explored within that concept — e.g. first-time user story, top pain point, social proof.

Total ads to produce 0

02

Platform Declaration

Select placement type for this batch

Meta and TikTok concepts will be treated as interchangeable vertical placements.

03

Client Info

Client name

Industry / niche

Website URL

All other client details — target audience, competitors, user journey, product benefits — will be extracted automatically by the AI from your uploaded documents.

04

Business Objective

Business objective for this batch This is the primary directive for the AI. The creative brief is a secondary reference only — this field always takes priority.

05

Casting

Is casting needed for this batch?

06

Compliance

Compliance guidelines Upload file Upload a screenshot or file of the compliance slide. These rules will be enforced across all concepts and scripts. Include production constraints — e.g. if only one actor is available, concepts should not require multiple people on screen.

Required disclaimer text (Optional)

07

Documentation Uploads

Critical info slide Upload file Screenshot or export of the critical info slide from the onboarding deck.

Creative brief Upload file Used as background context only. Business objective above always takes priority.

Brand guidelines (Optional) Upload file Logo, colors, fonts, tone of voice.

08

Top Performers

Top performer approach